Tom AtteaTom Attea has held executive creative positions in some of New York's finest advertising agencies, including Young & Rubicam and multiple agencies of the Interpublic Group. He was the executive creative director of a leading digital agency in Soho, were he won the Gold Mobius for writing what was voted "Best B2B Internet Services Advertisement." During his career in traditional media, he has created extraordinarily successful advertising for such products as Dr Pepper, Sprite, Jell-O, Citibank, Lifetime television, and many other leading brands. Four of the commercials he created for Dr Pepper are in the permanent collection of the Paley Museum of Media in New York. Tom has been retained by leading Madison Avenue advertising agencies to do creative problem-solving. He began to do digital copywriting when the internet began and has been chosen by a number of digital agencies to write their websites. Tom has also been retained by major consumer product companies to do creative problemsolving in television commercials and new-product development. The companies include Kraft, Unilever, Johnson & Johnson, Bristol-Myers Squibb, American Express, and Citibank. Today, he is the president and creative director of his own agency, Heavy Creative, Inc., which specializes in world-class copywriting, design, and branding in digital media and traditional media. While at Young & Rubicam, he also served as the creative director of Concepts, the agency's new-product unit, and he includes an innovative chapter on new-product concept development, naming techniques, and new-product ideation. Read More Read Less