Theodore KinniTheodore Kinni has written, ghostwritten, or edited numerous books, including No Substitute for Victory: Lessons in Strategy and Leadership from General Douglas MacArthur, Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional, and Ayn Rand and Business. He has written on several topics including: sales, marketing, customer experience, customer service and retention, personal accountability, leadership, human capital, and manufacturing. His clients include The Walt Disney Company, Booz & Company, Prime Resource Group, LIF Group, and IMPAQ, Inc. His articles and reviews have appeared in a wide variety of business periodicals, including Harvard Management Update and The Conference Board Review. Read More Read Less