Swati GuptaSwati Gupta is a dynamic individual with a doctoral degree and over 9 years of professional experience across various educational institutions and universities in diverse locations. She specializes in teaching subjects such as Consumer Behaviour, Maret Research, Marketing Management, Organizational Behavior, Sales and Distribution Management, Services Marketing and Retail Management. Known for her energy and dedication, she possesses excellent analytical, problem-solving and decision-making skills. Currently, she is working as an Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. Having served as the editor for various books under renowned publishing houses including NOVA, Emerald, IGI Global and AAP, she has contributed significantly to the academic field. Additionally, she has undertaken the role of a reviewer for IGI Global and has chapters indexed in Scopus covering topics in marketing, Digital Marketing, Green Business Management, Consumer Behaviour among others. Furthermore, She holds patent and copyrights in her name. Read More Read Less