Susan CassityDr. Susan Fant Cassity earned her bachelor’s degree in Business Administration and Leadership Studies from Birmingham-Southern College, master’s degree in Managing in the Creative Industries from the University of St Andrews, and doctoral degree in Oganizational Change and Leadership from the University of Southern California. She holds certifications in leadership, teaching, and entrepreneurship from Cornell University, and Stanford University, and the Massachusetts Institute of Technology. She enjoys entrepreneurship and starting businesses and started her first business after completing her master’s degree to help small business owners and non-profit directors develop and enact social media marketing strategies. Dr. Fant Cassity taught undergraduate and graduate business students at the University of Alabama for eight years and created the Digital and Social Media Marketing Specialization for the Master of Science in Marketing program, one of the first of its kind in the nation. She specialized in teaching new product development, innovation, social media, marketing, and analytics. She currently owns two businesses, eMarketing Director, LLC. and Castle Sands, LLC. She enjoys researching authentic leadership development and specializes in helping higher education and adult students develop and use skills such as growth mindset when creating their own businesses and managing employees. She also has a special interest in funding research for Epstein-Barr Virus and is currently an on-call expert and affiliated researcher at the University of Minnesota for the development of one of the first vaccines for Epstein-Barr Virus in the world. She is also interested in researching and using the field of foresight, the art and science of understanding the future, in business. Read More Read Less