Sukhvinder SinghSukhvinder Singh is an Assistant Professor at the Institute of Innovation in Technology and Management (affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)) in the Department of Business Management. He earned his MBA (Marketing & H) from Guru Gobind Singh Indraprastha University, Delhi (India) and his BE (Computer Science and Engineering) from M .J P Rohillkhand University Bareilley (India). He has five years of industry experience at managerial level in MNC and private sectors banks such as Standard Chartered Bank, Axis Bank Ltd, and HDFC Bank Ltd. He has successfully achieved certifications such as NCFM (National Stock Exchange certification in Financial Markets) and AMFI (Association of Mutual Funds in India). He is the author of two books titled `Sales And Distribution Management’ and `Services Marketing’ published by Sun India Publications. His research interests include marketing management, sales and distribution management, services marketing, consumer behavior, and brand management. Read More Read Less