Sujit SenGupta"Professor Sujit Sengupta has never stopped learning. Since starting his career in the early 70s in Consumer electronics as a management trainee, post his M. Tech from IIT Bombay, he has led a hectic and eventful career, the latter part of which has een spent in senior positions. Upon retirement, he reinvented himself and now teaches marketing and sales management atIILM Institute of Higher Education, imparting nuances of Business and the science and art ofit, building on ideas from his own experience as he had practiced in his corporate career. Hehas made learning a part of his life, putting extra value to what he imparts to the newgeneration of students. This book is his first published work, borne out of his own experienceat workplace." Read More Read Less