Steve GanderSteve Gander is the Oz of rodeo, the man behind the mirror who orchestrated his brand of rodeo in ways that nobody had ever seen before. He developed World's Toughest Rodeo, then marketed and promoted his product outside the norms of Western sports. e had video replay before anyone else had considered it. He took rodeo into the big cities like Minneapolis, Chicago, and Cleveland, and introduced the Old West to city folks in a way that entranced them and brought them back for more. His innovations are still being used by producers of thousands of events across North America. The man who produced the Command Performance Rodeo for President Reagan in 1983 will be an influence on the sport for years to come.He remained active in rodeo years after he "retired," having consulted with multiple organizations to help them better produce and market a profitable experience. He remained on the board of directors for the PRCA and has served as a key facilitator as the sport has flourished over recent years. He has seen World's Toughest Rodeo-the brand he created decades ago-continue to succeed more than twenty years after he sold it. Read More Read Less