Steve BaxSteve Bax is Managing Director of Bax Interaction, a Cambridge-based marketing research consultancy with over 30 years' experience at senior and board levels in B2B, B2C and not for profit organizations. He has been a tutor at Cambridge Marketng College since 1993 and is a Fellow of the College. Passionate about the subject since the late 1980's, Steve has taught the research modules for many years and regularly undertakes projects on the College's behalf. He is a Chartered Marketer, a long standing member of the CIM and an associate member of the Market Research Society. Read More Read Less