Steve A Furman

Steve Furman led digital customer experience at a Fortune 500 company for twenty years. His job was to understand how people make financial decisions, why they behave as they do, and make complex digital tasks feel intuitive. That experience, combned with a psychology degree, 35 years of Buddhist meditation practice, and five decades of playing golf, led him to recognize something: golf instruction teaches mechanics brilliantly but doesn't show how mind and mechanics work together. This book bridges that gap.