Stephen GencoStephen Genco has over 20 years of experience as a marketing innovator, entrepreneur, and management consultant. In 2006, he founded one of the first research firms devoted to applying neuroscience, social psychology, and behavioral economics to the tudy of marketing and consumer choice. Today, he is an active educator and speaker, conducting seminars and workshops around the world. Dr. Genco holds doctoral, master's, and bachelor's degrees from Stanford University and a master's degree from the University of British Columbia. Read More Read Less