Stephan SonnenburgStephan Sonnenburg is an Associate Professor of Branding, Creativity, and Innovation Management at ICN Business School. With over 20 years of experience bridging academia and industry in creativity, marketing, and advertising, Stephan combines practial expertise with theoretical insight. He holds a PhD in Philosophy and a Master’s in Communication Studies from the University of the Arts Berlin. His published work appears in renowned journals, including , , , , and . Stephan’s research primarily explores co-creative branding, the dyna Read More Read Less