Sneha RajputDr. Sneha Rajput was born in India and is currently employed as an Associate Professor and Head Marketing Department by Prestige Institute of Management and Research, Gwalior (PIMR-G) and joined PIMR-G in 2009 (Autonomous, NAAC-A, NIRF). She has a reearch emphasis on international marketing, retail management, behavioral finance. She has papers that are indexed in Scopus from ABDC 'A' 'B' 'C' CATEGORY, Q1 Q2, ABS, Web of Sciences, Emerald, Elsevier, Routledge. Case studies written by her are published in Routledge, Taylor & Francis in series like ‘Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science’. She has edited eight books published by National and International publishers. She has chaired many International conferences; Judged international competions like Hultz Prize organized by United Nations. She is also invited as trainer for various research softwares in various Institutions. She is a research guide for Jiwaji University Gwalior and IGNOU. Dr. Sneha recived her Doctorate from Jiwaji University (2015) and is a Post Graduate in Management from School of Economics, Devi Ahilya University Indore (2005). She Qualified UGC NET and has 18 years of experience in teaching and research. She is a MOOC content writer for E-Pathshala (an online learning website by MHRD) and also a resource person for Ph.D. Coursework for Management and Tourism Specialization. Further, an appointed member of the Board of Studies in Management by Jiwaji University Gwalior and Prestige Institute of Management and Research, Gwalior. She has won best paper presentation in 2015, 2016 and 2019. Interest Areas: Retail Management, International Marketing, Consumer Psychology. Read More Read Less