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Simon Hilliar

Simon Hilliar

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Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Response to Communication Messages
Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Response to Communication Messages
By: Ruth Rettie, Frank Alpert, Simon Hilliar
Publisher: Kingston Business School
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AED49
Binding:
Spiral bound
Release:
20 Nov 2001
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