Simon Farrell Simon Farrell is professor and an Australian Research Council Future Fellow in the School of Psychology at the University of Western Australia. He uses computational modeling and experiments to understand memory, judgement, choice, and the role of meory in decision-making. He is the co-author of Computational Modeling in Cognition: Principles and Practice (2011) and has published numerous papers on the application of models to psychological data. Simon was Associate Editor of the Journal of Memory and Language (2009–11) and the Quarterly Journal of Experimental Psychology (2011–16). In 2009 Farrell was awarded the Bertelson Award by the European Society for Cognitive Psychology for his outstanding early career contribution to European Cognitive Psychology. Read More Read Less