Shruti AroraDr. Shruti Arora, currently working as an Assistant Professor (Guest Faculty) in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She had an experience of 14 years in education industry. Her core subjects are Marketing, General Management, International Business and Customer Relationship Management. She has attended various International Conferences and her publication includes various chapters in edited book like Routledge, Emerald, Springer and research papers in National and International UGC approved and peer-reviewed journals. She has authored a book on "Event Management and Marketing: Theory, Practical Approaches and Planning" with ISBN: 978-93-86608-61-1 in 2018 that is recommended and approved as a learning resource by CBSE, Department of Higher Educations, Government of M.P (Achievement) and two edited under Apple Academic Press, CRC. She is working as a Co-PI with Dr. Anukrati Sharma on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. She is appointed as the BRICS Community of Practice (CoP) Researcher for promoting cross-BRICS nations' collaborations in co-authorship, co-supervision, co-examining, co-publishing in DHET and SCOPUS Accredited Journals, co-conferencing participation and hosting rotating BRICS workshops, seminars and guest lectures in the academic years 2023 and 2024. She has also been appointed as an External and Internal examiner for Viva-voce for graduation and post-graduation students. Read More Read Less