Shivani MalhanShivani Malhan is working as an Assistant Professor in Chitkara University. She has done her MBA from University Business School, Panjab University and PhD in Marketing Management in the area of Brand Loyalty. She has a corporate experience of two yers in Tata Motors and an experience of nine years in teaching. Moreover, she has published many research papers in UGC Care listed journals and scopus indexed journals and has attended many national and international conferences and seminars. She has been awarded the “Best research paper presentation award” by IIT Roorkee. Furthermore, she was a member of the team which organised Carpe Diem in collaboration with IIM Ahmedabad and was given the award of honour for being an active member of NSS while she was working in DAV University. Read More Read Less