Santosh DesaiOne of India's best-known social commentators and advertising and marketing professionals, Santosh Desai is a columnist with several prominent publications. He writes extensively on media, popular culture, consumer markets and everyday life. He headsFuture Brands, a branding services and consulting company, and was earlier the president of McCann Erickson India. Desai is a graduate in economics, and a postgraduate in management from IIM, Ahmedabad. Read More Read Less