Sandhya H.Dr. Sandhya H is a distinguished academician and researcher currently serving as an Assistant Professor at Christ (Deemed to be University), Bangalore. She holds a PhD in Tourism from the School of Business and Management at Christ University, Bangalore. A testament to her academic excellence, Dr. Sandhya completed her MPhil in Tourism and a Master’s in Tourism Administration (MTA) from Christ University, securing the first rank in both programs. Dr. Sandhya brings a unique blend of industry and academic experience. She has worked with Kuoni SOTC, a leading multinational tour operations company in Bangalore, gaining invaluable insights into the tourism sector. She has over seven years of teaching experience, having held positions at various prestigious colleges and institutions in Kerala. She has also contributed significantly to research, serving as a Research Associate for a Major Research Project on “Strategic Intervention of Destination Management Organizations – State of Karnataka”. Her research interests span Tourism Marketing, Destination Management, Smart Tourism, and Destination Branding. Dr. Sandhya has made substantial contributions to academic literature, with over 10 publications in Scopus-indexed journals and peer-reviewed books. Read More Read Less