Sandeep KrishnamurthySandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses rlated to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on Clickz.com, Digitrends.net and Marketingprofs.com. His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle’s Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing. Read More Read Less