Samuel Gearing

Samuel Gearing is a British fragrance expert based in London, UK. He trained under British and French perfumers and founded an agency to support artisan fragrance houses, before co-founding acclaimed fragrance platform Fiole. This is his first boo.

Samuel and Josh are regular commentators on the art of perfumery and the fragrance industry at large. Their fragrance platform Fiole has become one of the UK's leading stores for artisan brands and has been featured in the likes of GQ, Harpers Bazaar and the Evening Standard.