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Ronald D. Michman

Ronald D. MichmanRONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.
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1.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED199
Binding:
Hardback
Release:
25 Jun 1998
Language:
English
Available
Ships within 2-4 Days Explain..
2.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED470
Binding:
Hardback
Release:
28 Feb 2001
Language:
English
International Edition
Ships within 14-16 Days Explain..
3.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED374
Binding:
Hardback
Release:
30 Oct 2003
Language:
English
International Edition
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4.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED470
Binding:
Hardback
Release:
20 Nov 1995
Language:
English
International Edition
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5.
The Affluent Consumer
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED283
Binding:
Hardback
Release:
01 Sep 2006
Language:
English
International Edition
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6.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED181
Binding:
Paperback
Release:
30 Oct 2003
Language:
English
Award Winner
2003 | Choice Outstanding Academic Titles, 2004
International Edition
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7.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED249
Binding:
Hardback
Release:
30 Apr 1991
Language:
English
Available
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8.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D Michman, Edward M Mazze
Publisher: Praeger
No Review Yet
AED539
Binding:
Digital (delivered electronically)
Release:
01 Jan 2001
Out of Stock
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9.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED323
Binding:
Digital (delivered electronically)
Release:
20 Nov 1995
Language:
English
Out of Stock
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10.
The Affluent Consumer
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED186
Binding:
Digital (delivered electronically)
Release:
30 Sep 2006
Language:
English
Out of Stock
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11.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED81
Binding:
Digital (delivered electronically)
Release:
28 Feb 2001
Language:
English
Out of Stock
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12.
The Food Industry Wars
The Food Industry Wars
By: Ronald D Michman, Edward M Mazze
Publisher: Quorum Books
No Review Yet
AED438
Binding:
Hardback
Release:
30 Jun 1998
Language:
English
Out of Stock
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