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Ronald D. Michman

Ronald D. MichmanRONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.
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1.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED435
Binding:
Hardback
Release:
20 Nov 1995
Language:
English
International Edition
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2.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED214
Binding:
Hardback
Release:
25 Jun 1998
Language:
English
Available
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3.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED435
Binding:
Hardback
Release:
28 Feb 2001
Language:
English
International Edition
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4.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED357
Binding:
Hardback
Release:
30 Oct 2003
Language:
English
International Edition
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5.
The Affluent Consumer
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED264
Binding:
Hardback
Release:
01 Sep 2006
Language:
English
International Edition
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6.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED182
Binding:
Paperback
Release:
30 Oct 2003
Language:
English
Award Winner
2003 | Choice Outstanding Academic Titles, 2004
International Edition
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7.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED262
Binding:
Hardback
Release:
30 Apr 1991
Language:
English
Available
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8.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED312
Release:
25 Jun 1998
Out of Stock
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9.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED295
Binding:
Digital (delivered electronically)
Release:
30 Apr 1991
Language:
English
Out of Stock
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10.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED295
Release:
20 Nov 1995
Out of Stock
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11.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED207
Binding:
Digital (delivered electronically)
Release:
30 Oct 2003
Language:
English
Out of Stock
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12.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED116
Binding:
Digital (delivered electronically)
Release:
30 Oct 2003
Language:
English
Out of Stock
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13.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D Michman, Edward M Mazze
Publisher: Praeger
No Review Yet
AED492
Binding:
Digital (delivered electronically)
Release:
01 Jan 2001
Out of Stock
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14.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED400
Binding:
Digital (delivered electronically)
Release:
25 Jun 1998
Language:
English
Out of Stock
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15.
The Affluent Consumer
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED170
Binding:
Digital (delivered electronically)
Release:
30 Sep 2006
Language:
English
Out of Stock
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16.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED74
Binding:
Digital (delivered electronically)
Release:
28 Feb 2001
Language:
English
Out of Stock
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17.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
AED295
Binding:
Digital (delivered electronically)
Release:
20 Nov 1995
Language:
English
Out of Stock
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