Ron CookRon Cook is Professor, College of Business Administration, Rider University, where he develops and teaches upper-level undergraduate and MBA courses in team-based small business consulting, entrepreneurship/small business, and new venture planning. H directs Rider's Center for Entrepreneurship, and the entrepreneurial studies program. He heads Rider's Small Business Institute, where his student consulting teams have earned multiple awards for excellence, including national honors in 1999, 2002 and 2006. Ron brings his 20 plus years of consulting and teaching experience to the development of this text. Ron is also on the board of the national Small Business Institute, the Editorial Board of the Journal of Small Business and Enterprise Development, and is a former member of the Editorial Board of The Journal of Small Business Strategy. He has published a number of award-winning papers on small business and entrepreneurship, and is also member of the United States Association for Small Business and Entrepreneurship. Read More Read Less