Robin BirnRobin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel-guide ector, and the book industry. Robin Birn is a Fellow of the Market Research Society and is the author of The Effective Use of Market Research and The International Handbook of Market Research Techniques (both published by Kogan Page), Using Research to Grow Your Business and Marketing for Publishers. Read More Read Less