Robert Townsend
Robert C. Townsend (1920-1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by th "We Try Harder" advertising campaign. He also worked as an executive at Twentieth Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. He was a frequent lecturer and talk-show guest.
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