Robert Opie

Consumer historian Robert Opie began saving the evidence of our branded world when he was sixteen years old. In 1975, he curated his widely praised exhibition The Pack Age at the V&A. After a career in market research, he opened te Museum of Brands, Packaging and Advertising, Britain’s first museum devoted to the remarkable story of these aspects of marketing. Having compiled some twenty books and created a two-hour film In Search of our Throwaway History, Robert’s new book The Graphic Design Sourcebook overflows with more extraordinary material.