Robert J. Bensley Dr. Bensley is a professor in the public health program and Director of the eHealth Innovations Group at Western Michigan University. Over the past 31 years, his research interests have focused on using technology modalities as a means for influencin health behavior change. He is the founder of wichealth.org, the largest WIC online parent–child feeding education and behavior change program, which has reached over 10 million WIC clients across 50 states and tribal nations, and the author of the patented Behavioral Intelligence Framework. In addition, Dr. Bensley has served as PI on over 365 externally funded grants and contracts, totaling over $23 million, primarily supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela University in South Africa and recently served as the national president of Eta Sigma Gamma health education honorary.' Read More Read Less