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Rita Gunther McGrath

Rita Gunther McGrathRita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations o help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage. McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth, and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. Read More Read Less

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HBR's 10 Must Reads on Leading Digital Transformation
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HBR's 10 Must Reads for Executive Teams
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Discovery-Driven Growth
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AED126
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Release:
17 Feb 2009
Language:
English
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Marketbusters
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AED83
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01 Apr 2005
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HBR's 10 Must Reads for Executive Teams
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HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
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The End of Competitive Advantage
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AED85
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24 Dec 2019
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The End of Competitive Advantage
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24 Dec 2019
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The End of Competitive Advantage Lib/E
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24 Dec 2019
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14.
The Entrepreneurial Mindset
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AED125
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01 Aug 2000
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English
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Marketbusters
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AED146
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17 Feb 2005
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End of Competitive Advantage, The: How to Keep Your Strategy Moving as Fast as Your Business
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AED126
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01 Jan 2013
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The Entrepreneurial Mindset
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AED166
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11 Oct 2000
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The Entrepreneurial Mindset
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01 Aug 2000
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The End of Competitive Advantage
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14 May 2013
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