Ridhima SharmaRidhima Sharma is an Assistant Professor of Management at Vivekananda Institute of Professional Studies-Technical Campus. With a teaching and research experience of 12 years, she has contributed several articles to the journals of national & internatonal repute and have presented papers in national and international conferences apart from authoring books. Her research interest includes Customer Relationship Management & sustainable consumer behavior. She is currently pursuing Post Doc from Amity University, Dubai. Read More Read Less