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Reshma Nair

Reshma Nair

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Color Congruence as an Influential Cue in Brand Attitude Formation
Color Congruence as an Influential Cue in Brand Attitude Formation
By: Harishchandra Singh Rathod, Dimple Thadhani, Reshma Nair
Publisher: Lap Lambert Academic Publishing
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AED107
Binding:
Paperback
Release:
04 Jun 2012
Language:
English
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