Ray TitusRay Titus is Professor of Marketing and Dean at the Alliance School of Business, Alliance University, Bengaluru. Recognized as a ‘consumer lifestyle expert’ by the Economic Times, Ray is sought after by the industry and academia for his marketing and consumer behaviour expertise. His articles and expert comments have featured in the Economic Times, Business Insider, the Globe and Mail, the Hindu Business Line and other leading dailies. Ray was recently listed among the ‘10 Indian Business Bloggers You Need to Follow in 2018’ for his blog ‘Buyer Behaviour’ . He is also the author of the business bestseller Yuva India: Consumption and Lifestyle Choices of a Young India. He makes his home in Bengaluru with wife  Alphy, son Jaden and daughter Brooklyn. Read More Read Less