RajagopalRajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Managemet Institute, and Fellow of Institute of Operations Management, United Kingdom. He is also Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr.Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management. He has to his credit 50 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. Dr. Rajagopal is also Regional Editor of Emerald Emerging Markets Case Studies, published by Emerald Publishers, United Kingdom. He is on the editorial board of various journals of international repute. His research contributions have been recognized by the National Council of Science and Technology (CONACyT), Government of Mexico by awarding him the highest level of National Researcher-SNI Level- III in 2013. Read More Read Less