Books written by Professor Philip Kitchen Bookswagon UAE
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Professor Philip Kitchen

Professor Philip Kitchen

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1.
Integrated Brand Marketing and Measuring Returns
Integrated Brand Marketing and Measuring Returns
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave MacMillan
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AED145
Binding:
Digital (delivered electronically)
Release:
07 Jul 2010
Out of Stock
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2.
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
By: Don E Schultz, Professor, Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave MacMillan
No Review Yet
AED450
Binding:
Digital (delivered electronically)
Release:
01 Jan 2001
Out of Stock
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3.
Future of Marketing, The: Critical 21st Century Perspectives
Future of Marketing, The: Critical 21st Century Perspectives
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer, Professor Philip Kitchen
Publisher: Palgrave MacMillan
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AED547
Binding:
Digital (delivered electronically)
Release:
01 Jan 2003
Out of Stock
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4.
Marketing Metaphors and Metamorphosis
Marketing Metaphors and Metamorphosis
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave MacMillan
No Review Yet
AED430
Binding:
Digital (delivered electronically)
Release:
01 Jan 2008
Out of Stock
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5.
Dominant Influence of Marketing in the 21st Century, The: The Marketing Leviathan
Dominant Influence of Marketing in the 21st Century, The: The Marketing Leviathan
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave Macmillan
No Review Yet
AED409
Binding:
Digital (delivered electronically)
Release:
01 Jan 2013
Out of Stock
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6.
Integrated Brand Marketing and Measuring Returns
Integrated Brand Marketing and Measuring Returns
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave MacMillan
No Review Yet
AED430
Binding:
Digital (delivered electronically)
Release:
01 Jan 2010
Out of Stock
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7.
Rhetoric and Reality of Marketing, The: An International Managerial Approach
Rhetoric and Reality of Marketing, The: An International Managerial Approach
By: Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer
Publisher: Palgrave MacMillan
No Review Yet
AED612
Binding:
Digital (delivered electronically)
Release:
01 Jan 2003
Out of Stock
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8.
Evolution of Integrated Marketing Communications, The: The Customer-Driven Marketplace
Evolution of Integrated Marketing Communications, The: The Customer-Driven Marketplace
By: Don Schultz, Philip J Kitchen, Professor (Brock university, Canada ESC Rennes School of Business, France ESC Rennes School of Business, France ESC Rennes School of Business, France Brock university, Canada Brock university, Canada Brock university, Canada Brock univer, Charles H Patti (University of Denver, Colorado)
Publisher: Routledge
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AED592
Binding:
Digital (delivered electronically)
Release:
01 Jan 2013
Out of Stock
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