Prashanth SouthekalPrashanth Southekal is the Managing Principal of DBP-Institute, a Data Analytics Consulting and Training firm. He has consulted for over 50 small, medium and large organizations, including P&G, GE, Shell, Apple, SAS, and SAP, and solved problems thatare at the intersection of data, technology, and business productivity. Apart from his consulting assignments, he is an Analytics Advisor for SAS-Institute (Western Canada) and Grihasoft (India). Prashanth is also the author of the book Data for Business Performance and is an adjunct faculty of Data Analytics at the University of Calgary (Calgary, Canada) and IE Business School (Madrid, Spain). He holds a PhD from ESC Lille and an MBA from Kellogg School of Management (US). Prashanth lives in Calgary, Canada. Outside work, he loves juggling and cricket. Read More Read Less