Prashant KushwahaPrashant Kushwaha is an accomplished academician and researcher, currently serving as Associate Professor of Management at Shri Vaishnav Institute of Management, Indore. He holds a Ph.D. in Management with specialization in Marketing from Devi Ahilya Vishwavidyalaya, Indore, and is a recognized Ph.D. Research Guide. He has also qualified the UGC-NET in Management and holds an MBA with dual specialization in Marketing and Finance. With over 15 years of academic and industry experience, Dr. Kushwaha has published and presented more than 35 research papers at national and international conferences, with several works appearing in Scopus and ABDC-listed journals. His research interests span Marketing, Consumer Behavior, Finance, Sustainability, FinTech, and emerging domains such as Metaverse-driven engagement. In addition to research, he has contributed book chapters and case studies and has held key academic leadership roles in program coordination, admissions, placements, and student development. His work reflects a strong commitment to innovation, sustainability, and ethical practices in management education. Read More Read Less