Play School

In its landmark 60th year, Play School continues to evolve across broadcast, digital and experiential platforms. The brand was recently recognised with the Best Children's Program award at the AACTA Awards, reinforcing its cultural impact and creaive excellence.

Play School delivers high-performing content across ABC platforms and social accounts, original music releases, educational resources aligned to Early Years Learning Framework outcomes, and live shows that extend brand engagement into homes, classrooms and cultural institutions nationwide. In 2026, Play School has partnered with ACMI on the nationally touring Play School: Come and Play!, celebrating the program's legacy and inviting new generations to engage with its iconic toys, presenters and stories in an immersive environment.

Play School represents a rare multi-generational brand with deep emotional equity and national recognition. Its core pillars of imagination, music, craft, diversity and play-based learning translate naturally into high-quality retail. With continued investment in new specials, refreshed branding and digital expansion, Play School's goal is to strengthen its presence as Australia's most trusted preschool brand offering retailers a premium, values-driven partnership with enduring commercial potential.