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Philipp Wiegandt

Philipp Wiegandt

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Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
By: Philipp Wiegandt, Prof. Dietmar Harhoff, Ph.D.
Publisher: Springer Fachmedien Wiesbaden
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AED261
Binding:
Paperback
Release:
11 Dec 2009
Language:
English
International Edition
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