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1.
A Primer for Integrated Marketing Communications
A Primer for Integrated Marketing Communications
By: Philip Kitchen (University of Hull, UK)
Publisher: Routledge
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AED243
Binding:
Digital (delivered electronically)
Release:
08 Jul 2004
Out of Stock
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2.
Integrated Marketing Communications: A Primer
Integrated Marketing Communications: A Primer
By: Patrick De Pelsmacker, Philip Kitchen (University of Hull, UK)
Publisher: Taylor & Francis Group
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AED875
Binding:
Digital (delivered electronically)
Release:
01 Jan 2004
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