Peter FiskPeter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organisations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is aso the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation. Read More Read Less