Pedro AndradePedro Andrade is a Sociologist and Researcher at the University of Minho, CECS. Teacher at the University of Coimbra and University of Lisbon, on Sociology of Culture, Communication, Sociological Methods, Digital Humanities. Research about Urban Cultures, art communication, art/science museums, literacies, digital social networks (web 2.0/web 3.0), methodologies/hybrimedia. Coordinator of international projects, e.g. Scientific-Technological Literacy and Public Opinion (2005, on science museums publics) and Public Communication of Arts (2011, about art museums and its relationships with audiences, tourism, digital/virtual sociological methodology, hybrimedia interaction, sociological/cultural games, social networks, virtual/augmented reality), both funded by the FCT. Participation within international university webs e.g. Virginia Commonwealth Univ., USA; member of the project “Manifesto Art and Social Inclusion in Urban Communities” (UK), coordinated at Univ. Loughborough, and including King’s College, Chelsea School of Arts, Universities of Plymouth, Leuven, Utrech, Gronigen, Minho. Author of several books and scientific papers published in international and national journals with peer review, indexed in global bibliographic databases (Web of Science, etc.). Director of the first Portuguese-French scientific journal, Atalaia-Intermundos (since 1995). President of Social Web lab, Lisbon (since 2018). ORCID: Read More Read Less