Paul Mccartney Paul, Mary, and Stella McCartney launched Meat Free Monday, after reading a report that linked the meat industry with climate change and called it one of the top two or three most significant contributors to the most serious environmental problems, a every scale from local to global." The family wanted to encourage people to have one day a week without meat as a way of doing their bit" for the planet, thereby making a meaningful contribution to a more sustainable future. With more and more scientific studies being published linking meat-eating with human diseases, ranging from cancer to diabetes, the campaign has opened up to promote the health benefits of eating less meat and more fruit and vegetables, as well as the financial benefits of reducing one's meat consumption because plant-based proteins are typically cheaper than animal products. Join Meat Free Monday and you'll see how One day a week can make a world of difference": to the planet, to your health, and to your wallet, too! Read More Read Less