Oliver SweetOliver Sweet is one of the world's leading business anthropologists, who educates companies and government on how to change consumer and citizen behaviour through analysing culture. He has run the Ethnography Centre of Excellence at Ipsos for the las eighteen years, helping companies like IKEA, Google, Coke and the Gates Foundation design better products and services. Spanning thirty-five countries around the world, his work highlights how the hidden rules in culture affect our lives, in such areas as public health, sustainability, product innovation and brand development. Read More Read Less