Nathan Shedroff

Nathan Shedroff is the chair of the groundbreaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco, California. This 21st century business program prepares the next generation of innovation leaders fo a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. He is also a pioneer in experience design, interaction design, and business strategy, speaks and teaches internationally, and is a serial entrepreneur, now launching a new company. His many books include: Experience Design 1.1, Making Meaning, Design Is the Problem, and Make It So.
He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in industrial design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and later co-founded vivid studios, a decade&nash;old pioneering company in interactive media and one of the first Web services firms on the planet. vivid's hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry. Nathan is also on the board of directors for Teague, the oldest design firm in the world.