Muhammad Abdus SalamMuhammad Abdus Salam , known professionally as “Dr. Salam Shadhin,” is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Artificial Intelligence; Digital Literacy; Technology Transformation; Human-Computer Interaction; Generative AI, Deepfake, and Emerging Technologies; AI Ethics, Trust, and Governance; Sustainability, Green AI, and Digital Responsibility; and Technology in Consumer Culture and Societal Change. His research advances understanding of artificial intelligence and emerging technologies from commercial, social, and ethical perspectives, emphasizing real-world industry needs, responsible governance, digital literacy, community engagement, and sustainable innovation. His work highlights how the strategic design and deployment of AI and emerging technologies can enhance human–technology interaction, foster consumer trust, and generate transformative value across markets and society. Dr. Salam Shadhin was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” and “Best PhD Colloquium Award 2026” organized by the UBD School of Business and Economics (UBDSBE). Dr. Muhammad Abdus Salam earned his PhD from the UBD School of Business and Economics, an AACSB-accredited business school at Universiti Brunei Darussalam. He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. He has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis. Read More Read Less