Mourad AarabeMourad Aarabe is a Ph.D. student in Management Sciences at the National School of Business and Management, Sidi Mohamed Ben Abdellah University, Fez. He specializes in customer experience and the impact of emerging technologies on the tourism, healthare, and service sectors. Mourad is also a Management and Business Trainer, with a focus on digital marketing and organizational management. He has published numerous contributions in indexed books and conferences, and actively contributes to the scientific community as an editor of an upcoming book on AI innovations for optimizing customer experience in the service sector. Additionally, he serves as a reviewer for several esteemed scientific journals and publishers. His research interests center on optimizing customer experience, applying emerging technologies in marketing, and promoting eco-responsible tourism behavior. Read More Read Less