Mona AmodeoMona Amodeo, Ph.D. is a catalyst for transforming organizations into brands that matter. As the founder of the Pensacola, Florida-based, idgroup, Amodeo leads a team of dedicated experts with a vision to move business-as-is to business-as-it can-be. rior to opening idgroup in 1989, Amodeo was a broadcast journalism instructor and international documentary producer at the University of West Florida. She earned a Ph.D. in Organization Development and Change from Benedictine University and a master's in Communication Arts. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and organization development and change. Read More Read Less