Mohammad SolimanMohammad Soliman is currently working at the Marketing Department, Sultan Qaboos University, Oman. He previously served as Head of Research and Consultation Department, UTAS, Salalah, Oman. He is also a Full Professor, Faculty of Tourism and Hotels, ayoum University, Egypt. He has published multiple papers in high-rank journals indexed in ABDC, WoS, and Scopus (e.g., International Journal of Hospitality Management, Tourism Management Perspectives, Journal of Destination Management & Marketing, Current Issues in Tourism, Technology in Society, Tourism Review, Journal of Service Theory & Practice, International Journal of Human-Computer Interaction, Journal of Consumer Behaviour, Journal of Tourism and Services, etc.). Additionally, he sits on the editorial board of different academic journals and serves as an associate editor and reviewer for several top-tier journals. He has successfully supervised and examined several master's and PhD theses. His research interests include tourism marketing, destination marketing, branding, consumer behaviour, AI in education & marketing, PLS-SEM, and review studies. Read More Read Less