Mohamed ZakiMohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics o address digital service transformation challenges. He has 100+ publications in highly ranked service management journals, top conferences and practical outlets such as the Harvard Business Review. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment. Read More Read Less