Mitch DucklerMITCH DUCKLER is the author of The Indispensable Brand and The Future-Ready Brand, and is managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago. With three decades of line management and consuting experience in brand marketing, he has led engagements for the top Global 1,000 companies and is a frequent speaker on emerging topics in brand marketing. Read More Read Less