Miriam J. JohnsonMiriam J. Johnson is a Senior Lecturer in the Oxford International Centre for Publishing at Oxford Brookes University. Her research focusses on marketing, digital humanities, and AI, and her work has appeared in Logos: Journal of the World PublishingCommunity, Publishing Research Quarterly, and The Journal of Social Media for Learning. She is the author of Books and Social Media (Routledge, 2021), and Social Media Marketing for Book Publishers (Routledge, 2022) which home in on digital community dynamics. Read More Read Less