Michelle RoweMichelle Rowe has vast experience working in management and marketing roles in service organisations and as a Lecturer in Management and Marketing since 1990. Currently Michelle is undertaking PhD studies looking at collaborative commerce adoption bySMEs. Michelle is interested in the ways SMEs perceive and use ICT from the perspective of e-commerce and collaboratively, taking a multidisciplinary approach. This research has also focused on the digital divide, with the aim of assisting SMEs in rural and regional Australia. She has written generally from this perspective. Michelle is also interested in the application of electronic and collaborative commerce in various industries. Read More Read Less